PRESS RELEASE (6/07/2016)
Thursday, July 7, a Loano, at 9:30 pm, in the’Prince's Garden Summer Arena, a ceremony will be held to award the City of Loano Award “Trash Film! Laughing Italian Style.”, promoted by the’Department of Tourism, Culture and Sports of the City of Loano and organized by the I.So, with the artistic direction of Paolo Borio.
Receiving the award will be Pipppo Franco, a comedian who represented the Italian comedy genre. A member of the historic Bagaglino variety company, he has been one of the leading comedians and presenters on Italian television since the 1970s.
The prize was awarded by the organizers with the following motivation:
For having worked in various areas of entertainment with humor, comedy, and irony, and for having portrayed a gallery of highly popular Italian comedy characters in cinema, now considered authentic cult figures. An actor capable of constructing a particular acting persona that draws on the school of variety and satire, and who has accurately described the contradictions and hypochondria of our country over time.
The awards ceremony will feature Goofy Franco star of the show “What happened to the man?”. Through humor, the artist will tackle important issues such as rediscovering our roots, respect for nature, and man's relationship with himself and others. An entertaining show, but one that will give rise to various reflections with the subtle, sharp, and intelligent irony that has always distinguished Pippo Franco.
The actor explains: “Che fine ha fatto l’uomo (What happened to man?) is a comical journey inside ourselves. Today's man, who bursts onto the scene disoriented, no longer recognizes himself in the current civilization that has replaced the human being with his tax code, with a number, with a pawn of international market profits. Crushed by state taxes and deprived of his soul, man, now reduced to poverty in terms of money, dreams, and thought, can only try to escape the mechanism that has trapped him.”
The art of staying afloat is the main theme of the show, which aims to provide the audience with instructions on how to survive. The man on stage represents reality, commenting and suggesting what to do and evoking Italy in the past century in order to better understand our own time, a time that can no longer be defined. Everything is fluid, elusive; you don't know where the enemy is hiding or what tomorrow will bring.
There is only one way out of this trap: rediscovering a sense of irony, which is not yet taxed. And it is irony that will guide the steps of a man who, amid mockery, absurd despair, and uncontrolled exaltation, attempts to escape from an anguish that often borders on the ridiculous.
The evening is free admission.
