The famous monthly magazine “National Geographic,” the “Borghi e città Magazine” published by the association of “I borghi più belli d'Italia,” the insert of Il Sole 24 Ore “Italia Più,” and finally the Swiss portal “Grigioni News.” These are the media chosen by the municipal administration of Loano to convey the name and tourist image of the city of Doria through a series of publications planned in recent months.
“Because of the continuing health emergency,‘ says Mayor Luigi Pignocca, ’we are again going through a period of serious uncertainty. Just as happened last year, as of today we are unable to determine when the tourist season will actually be able to restart. When this happens, however, it will be necessary to be ready. For this reason, with the tourism department and the municipal offices, we have planned a series of releases in a number of magazines and publications identified by analyzing our target tourism. With these, we wanted to present the many different features of the city and the area: not only a top-notch seaside resort, but also and above all a destination for those who love sports (indoor and outdoor) and want to spend a vacation that is different from the usual. As one of our classic slogans states, Loano offers ”a sea of possibilities'. We wanted to present some of them, certain that this is a great way to better promote the tourist image of our city.".
Vice Mayor and Tourism Councillor Remo Zaccaria adds, “The first issue was in the Italian edition of ‘National Geographic,’ a magazine that needs no introduction. In a single page with eye-catching graphics, we tried to tell in pictures all the attractions of our city: the fascinating historic center, the beautiful sea, the splendid hinterland, and the many events that characterize us. This was followed by the publication of an extensive report in ’Grisons News,‘ a news portal of Switzerland that has a space dedicated to the most interesting tourist locations in the Belpaese. Then, recently, we joined the association of ’I borghi più belli d'Italia,‘ and its magazine ’Borghi e città Magazine‘ wanted to dedicate a four-page feature to us opened by the evocative view that photographer Alessandro Gimelli wanted to give us. Finally, in the coming weeks we will also appear in ’Italia Più,‘ another magazine of Il Sole 24 Ore, which will give ample space to the ’sea of possibilities‘ offered by Loano and its district.’.
But the “editorial novelties” do not end here: “With the arrival of spring,‘ Pignocca and Zaccaria add, ’we will launch the now customary brochure. Given the impossibility of planning events and manifestations with certainty, as was the case with the Christmas one, this new publication will also have first of all the objective of telling about our territory in the most beautiful season of the year. To do so, we chose to involve our fellow citizens and guests, whom we asked to send us their most beautiful Loano photos. Not only that: we also asked them to come up with a slogan, building on the ‘We are Loano’ that characterized the last two communication campaigns launched in the run-up to summer and in the run-up to Christmas. This will allow us to bring to life a ‘grassroots narrative’ of our territory and the many uniquenesses that make it so special. To complete this project, carried out together with Castigamatti Creative Farm, there will be the new video, created again by photographer and creative Alessandro Gimelli, already the author of the ”restart' video spread all over social media at the end of last spring.".
