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White Night

La White Night by Loano is the summer event that transforms the city into a vibrant center of festivity and extended entertainment. Sponsored by the City of Loano in collaboration with Fipe-Confcommercio and the Multipurpose Cultural Center, this event marks one of the highlights of the season.

The event is designed as a true marathon of fun involving the entire fabric of the city.

Shopping, tastings and crafts

The building block of the White Night Is trade. I stores and the local downtown remain open late into the evening, offering unique opportunities for the evening shopping. Since the afternoon, the promenade comes alive with original tasting points and welcomes the stands of craftsmen and artists who display their creations. It is the perfect opportunity to discover local products.

Leading music: from the center to the stage

La music is the real star of the evening, with a packed program of concerts and performances located in different parts of the city. The climax of the festival is represented by the great free concert that every year animates Italy Square. Although the main artist changes from year to year, this pivotal moment always guarantees a top-notch show with outstanding performers of Italian music.

In addition, the celebration extends with the initiative “Waiting for the White Night”, which anticipates fun as early as the previous day in the surrounding downtown areas. With street food, live music e entertainment, the anticipation of the White Night itself becomes an event.

La White Night is an outstanding catalyst for tourism and nightlife for Loano, offering an irresistible fusion of shopping, gastronomy, art and great music.

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